Facebook has a long road ahead. However, for every Facebook, there are thousands of smaller businesses on the freemium model looking toward them as examples of successful business behaviour. While Facebook is a successful company, their CEO appeared before Congress when everyone saw how they failed the public. Help yourself to a better example. If Facebook wants to BE that better example, their actions need to exceed our privacy expectations of baseline evasive legal compliance. Examine how competition can serve Internet users better through right choices and fair exchanges.